Marketing

CMG Marketing Overview: A Platform Designed to Help You Scale

At CMG Home Loans, our marketing philosophy is simple: equip Loan Officers with so much support that it becomes nearly impossible not to grow. Our platform is designed to help you build relationships, drive referrals, and scale your business with efficiency and profitability.

This isn’t just a library of flyers or a handful of canned emails. It’s an integrated marketing ecosystem, supported by in-house specialists and powered by premium tools – all built to make you more visible, more consistent, and more valuable to your referral partners and clients. CMG is an investor in “You, Incorporated“.

Our Marketing Philosophy

We believe marketing should be:

  • Turnkey, so it saves you time
  • Effective, so it actually generates results
  • Scalable, so it grows with your business

Our goal is to reduce the need for outside marketing spend by offering more value in-house. But when you do want to invest in something custom, we have structured support in place to help. See how marketing expenses are handled at CMG.

Tiers of Marketing Support

CMG offers multiple levels of marketing engagement. Each tier includes progressively more advanced support, tools, and customization.

Tech Stack & Tools

Our tech stack includes access to best-in-class third-party platforms.

  • HomeBot
  • List Reports – for your Realtor’s listings
  • MBS Highway
  • MMI – to research Realtor’s production
  • Mortgage Coach
  • REFInder – to mine your database… even from prior companies
  • Semi-Custom Personal Website (you can control testimonials and do retargeting)
  • Simple Nexus Mobile App – for you, your clients, and your referral partners
  • Single Property Websites – for Realtor’s Listings
  • Sprinklr – for social media management
  • Surefire / Top of Mind CRM
  • Testimonial Tree – that connects with Google Reviews
  • Vidyard – video creation software (with AI avatars)

Most of these tools are offered at no cost to the Loan Officer; the others offer a discounted corporate rate via pre-tax deductions. For full details, view our tech stack breakdown.

Marketing Programs

Here are just a few of the marketing services we provide:

  • Gifting programs for clients at milestone moments
  • Custom and templated flyers with a wide range of creative assets
  • Social media content creation
  • Done-for-you posting and engagement (based on your tier)
  • Retargeting and lead nurture automation
  • MSAs and desk rental agreements with strategic partners
  • Joint ventures and co-branded initiatives
  • Custom DBA support so you can market under your personal brand

You don’t have to be a marketing expert. You just have to show up – our team will help you build and execute a strategy that works.

Next Steps

We’ll continue building out this section with detailed descriptions of each tier and more robust links to each support option. But for now, know this:

If you want to grow your brand, your presence, and your production – CMG has the platform to help you do it.

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