You Inc.

You Incorporated

At CMG Home Loans, we believe Loan Officers aren’t just employees – they’re entrepreneurs. Whether you’re a solo producer or leading a team, this platform is built to support the growth of your brand, your book of business, and your long-term success. You are the CEO of You, Inc. – and we’re here to support you like one.

Own Your Brand

Your name, your voice, your reputation – it’s your brand. And it matters. It’s what clients remember, what referral partners recommend, and what drives repeat business. That’s why CMG doesn’t just allow personal branding – we encourage it.

You can:

  • Operate under a registered DBA (Doing Business As) for team or personal branding
  • Use a vanity URL and custom domain for your website and marketing
  • Maintain your own phone system (e.g., RingCentral) to preserve client continuity
  • Use your preferred CRM (with understanding that CMG systems do not integrate with external platforms)
  • Run branded social media, print, and promotional materials with compliance support

This level of autonomy ensures consistency and control while CMG powers your operations behind the scenes.

Build Without Pressure

Some Loan Officers join CMG with the idea of building a brand to eventually exit. Others want to scale a long-term career without ever leaving. Either way, our platform supports you.

Unlike many companies that tie producers down with restrictive non-competes, CMG offers flexibility. If you manage direct reports – such as an LOA or processor – exceptions can be made so you have continuity with your people. Your business is yours, and your people are part of that.

We want you to stay because you’re thriving – not because you’re contractually trapped. That’s why we build systems to help you grow, scale, and lead with confidence.

Tools to Scale You, Inc.

From day one, you’ll have access to:

  • DBA approval and setup guidance
  • Marketing implementation support
  • Step-by-step playbooks for building brand identity
  • Transition plans to protect momentum
  • Ongoing strategy with Area Sales Managers, Branch Managers, and Regional Leadership

Whether you’re producing 5 loans a month or 25, we’ll help you structure your business for growth – with the operational support, marketing resources, and cultural alignment to make it sustainable.

Real Examples. Real Ownership.

Take Mortgage Mark, for example. Regional Manager Mark Pfeiffer has built his brand around MortgageMark.com. From the website to the phone line to the CRM – his business identity belongs to him. CMG powers the backend, but the front end is all his. That’s how it should be.

And we want the same for you.

No Brand Yet? No Problem.

If you’re transitioning from a company where the leads came from a call center or the brand belonged to the bank, this is your moment. We’ll help you:

  • Define your personal brand and voice
  • Build a scalable marketing strategy
  • Create a 1-, 3-, and 5-year plan for growth

Our North Texas leadership team works hands-on with producers to build something they own.

Final Word

You don’t need to leave the industry to build a legacy. You don’t need to start a company to act like an owner. At CMG, you can grow You, Inc. with the tools, support, and freedom to do it right.

If you’re ready to protect what you’ve built – or build what’s next – schedule a discovery call with our North Texas leadership team. Let’s explore how CMG can support You, Incorporated.

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