Mark Pfeiffer serves as the Regional Manager for North Texas, supporting branches locally in DFW (and few others in neighboring states). Based in Dallas, Texas, Mark continues to produce at a high level while managing regional leadership duties. In 2024, his team closed nearly 200 units for $80 million in production.
Mark entered the mortgage business in 2003 after graduating from the University of Texas at Austin with a degree in electrical engineering. Early in his career, he spent time on the wholesale side, learning loan guidelines in detail before transitioning to retail origination. Over time, he returned to the Dallas area—where he grew up in Grapevine—and built a career rooted in long-term client relationships and referral partnerships.
Leadership Philosophy: The Sherpa Model
Mark describes his leadership approach using what he calls the Sherpa model—a leadership style defined by walking the path with the team, carrying weight, and providing real-world support. His team operates within the same trenches as those they lead.
He distinguishes between three styles of leadership:
- Coaches: Help set goals and hold others accountable.
- Mentors: Offer wisdom based on experience.
- Sherpas: Walk alongside, assess capabilities, and guide by example.
As a producing leader, Mark embodies this third model—helping Loan Officers grow both their production and their leadership capacity without sacrificing quality of life.
A Mission of Empowerment
Mark’s leadership is driven by a clear mission:
“To inspire and empower growth in A-players so they can pay it forward and live their soul purpose.” – Mark Pfeiffer
This philosophy is reflected in everything from CMG’s recruiting strategy to the internal coaching systems he’s built for new and experienced Loan Officers alike. Growth isn’t just about units—it’s about becoming a better version of yourself, inside and outside the business.
The Wheel of Life: A Whole-Person View
Mark integrates his professional goals with a personal commitment to balance. He teaches from a framework he calls the Wheel of Life, made up of:
- Faith
- Family (Spouse)
- Family (Extended)
- Friends
- Health
- Self
- Wealth
- Work
His message is simple: People can grow their income and impact without sacrificing personal fulfillment. Success is sustainable when it supports—not competes with—your life.
Two Hats: Producer and Regional Manager
At CMG, Mark wears two hats: Producing Loan Officer and Regional Manager. That dual role informs his leadership—he brings firsthand production knowledge to the systems, culture, and support that Loan Officers experience day to day.
His goal is to provide practical tools, clear expectations, and a collaborative environment where Branch Managers and Loan Officers can grow with purpose.
Ready to Connect?
If you’re evaluating your next move—or simply want to learn more about CMG’s leadership culture—Mark and the team would love to connect. Whether it’s a quick conversation, a deeper due diligence meeting, or an ongoing mentorship opportunity, the door is always open.
This platform is built to help A-players do more, be more, and lead with clarity. If that sounds like you, let’s talk.